In today's digital world, building credibility is hugely important for brands. It impacts online business. Influences media coverage. And ultimately it plays a role in whether organizations thrive or slowly fade out of publics' view.
One of the biggest concerns I hear from faculty regarding using social media in their classes is whether it actually helps learning. This is a great point and worth talking about! I think that's why it's important to always go back to the CLOs (Course Learning Outcomes) and examine whether the functionality of social media helps students achieve those.
I've recently talked with a lot of faculty members who are curious about small ways they might begin using social media in their classes. Usually the desire to integrate social media is coupled with a few key concerns: time constraints and the gimmicky factor.