I have the privilege of being part of a panel at the Association of Educators in Journalism & Mass Communication (AEJMC) which will focus on "International & Global Partnerships to Enhance Education." My portion of the panel explores the use of local partnerships and experiential education to introduce students to wider concepts of diversity within a university setting. I thought I'd share a little highlight from the session here!
Effective digital communication requires credibility. As a digital PR consultant, I'm constantly involved with conversations about gaining more followers, better social engagement, and developing interactive audiences. But I think something is missing from many conversations. The first question we should ask is why would anyone want to interact with us?
Especially in the world of Social Media, we put a high priority on getting people to our page. We focus on the interconnection between our social sites and our website. But, often times, we forget to put just as much effort into crafting a user path for our visitors.
Website paths are important for 3 reasons (actually, for many more, but let’s start with 3).
1) It directs the user experience: If your website traffic lands on your entry pages but has no idea what the next step is, you’ll have traffic drop off. Additionally, it’s frustrating for users not to have a logical sequence to the experience they expect...