Leadership is a growing area of focus in PR curriculum. Educators face questions such as what PR leadership actually is, how to teach these competencies, and the pedagogical practices required to integrate this education into a course.
In today's digital world, building credibility is hugely important for brands. It impacts online business. Influences media coverage. And ultimately it plays a role in whether organizations thrive or slowly fade out of publics' view.
One of the biggest concerns I hear from faculty regarding using social media in their classes is whether it actually helps learning. This is a great point and worth talking about! I think that's why it's important to always go back to the CLOs (Course Learning Outcomes) and examine whether the functionality of social media helps students achieve those.
